A 3 or 4-year-old, blond-haired boy paused at the Bargain DVDs display and excitedly pointed to one of the movies. He called out to his mother, “Look! Look, Mom!” She saw what he was pointing at and smiled. The boy then galloped over to his father and hurriedly waved him over. “Look! Look, Dad!” He ran to the display again and continued to jab his index finger at the DVD until Dad also saw the movie.

“Eh, Eh!” the boy said. Check this out! “Eh, eh!” Then: “It’s Nacho Libre! Nacho Libre! Nacho Libre! Nacho Libre! Nacho Libre!” He galloped into the Gift Shop singing the name.

He must really love Jack Black.